Bobby Box, KROY Sacramento, September 3, 1973 (1:04:30)

Unscoped
… KROY’s living pile of play dough …
[Description by Uncle Ricky; Contributed by Jeff March] Bobby Box seems to have spent most of his broadcasting career in Albuquerque, New Mexico, but he also worked in Lubbock and Austin, Texas, Cleveland, Ohio, and for some period of time, he was the morning guy on market leader KROY in Sacramento, California. This restored studio aircheck features Bobby in the 8-9AM hour on 1240/KROY from Labor Day, September 3, 1973. This is genuine Top 40, evidenced by the musical variety! The State Fair is in town, and the big Bike To School promotion is with the now-defunct local department store chain Weinstocks. Bobby keeps reading names on the air, listeners have only 60 seconds to call, and in those days before mobile phones, it would seem difficult to qualify. Bobby correctly predicts the new Allman Brothers record as a hit, but his prediction for Cat Stevens misses the mark. Mr. Box also liked to jump on records before they had actually finished, and he accidentally gets “stuck” on one selection in the vestibule. Bobby was voted into the New Mexico Broadcasters Hall of Fame in 2006 and is apparently still on the air in Albuquerque daily, as of the publication of this page on February 12, 2017. Bobby Box, KROY Sacramento, CA. September 3, 1973 ©2017 REELRADIO, Inc.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum