Bill Haywood, WOL Washington DC, March 30, 1972 (scoped) (0:11:45)
Scoped
… put your teeth in and nail your wig on your head …
This Exhibit ‘SCOPED (11:45)
By the mid-sixties, the Washington DC market had sprawled to the point where the 1,000
watts-day/250 watts-night signal of WOL could no longer compete against WMAL and
WRC with its MOR format. Sonderling bought WOL in 1965 and introduced a soul
format that set Washington on its ear.
WOL brought in top-notch talent and presented a sound that was as slick as any Top-40
station. With Washington’s black population still residing close in, WOL rocketed to #1
within weeks and stayed at or near the top for almost 10 years.
Big Bill Haywood crossed town from WOOK to handle
mornings in the early 1970’s. In this period, WOL was in a finely-tuned-machine mode.
Notable on this aircheck is that WOL’s imaging and jingles sounded very “white”.
The station had a couple of white program directors in its heyday, Ted Atkins
and Dave McNamee.
THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.