… KISS-FM, What A Dump! …
[Description by Uncle Ricky, contributed by Mike Miles]
This Exhibit ‘SCOPED (05:03)
Here’s another nice slice of KIIS-FM from late September or early October, 1983. Big Ron O’Brien (identified only as “Big Ron”) sticks to the basics and slides on through PM drive in stereo. If you’re an Eighties fan, the music is a fine CHR blend of pop, rock and dance – variety in review!
And KIIS is underway with the Daily Cash Payoff, billed as the biggest daily cash payoff in L.A. history. One Song, One Phone Call, and You’re Thousands Of Dollars Richer. Really  there’s a promo with a $4000 winner and another $5000 is up for grabs before 8PM. Geesh, how long could they maintain such a tremendously expensive promotion?
Great (JAM) jingles, though, (even one for musicradio) and once again, you will NOT hear songs back to back without an ID. Yep, this is what genuine radio sounded like when government regulation forced authentic competition. You had to remind ’em what they were listening to. What a novel concept!
Ron O’Brien died from complications of pneumonia on April 27, 2008.