… 03-11-2002 00:00 …
Try It! The New Nine Twenty… [By Uncle Ricky] Here is a composite of Reels Three and Four of the four 7-inch, 15IPS master jingle reels that PD Dave Hedrick and Tom McMurray delivered to WJAR/Providence after spending several days at PAMS in 1973. These are classic PAMS for Oldies-formatted WJAR, using the WABC signature. This composite begins with a blend of instrumental logos from an early PAMS series and some custom chants for the
“Try It” campaign that WJAR introduced to Providence in 1973, when the station changed from an old-line news/talk
format to a Glitter Oldies format. The billboard text was white on black, and mysterious messages appeared on
hundreds (maybe thousands?) of billboards in the metro area: Try It For
Breakfast , Try It At Work , Try It In Bed , Try It In Your Car and finally, Try It
NOW! , with a big orange logo finally revealing the “It” as 920 WJAR. Give Me That Old Time Music was a custom jingle that ran on both WJAR and WBT at the time.
Jingles for Morning guy Charlie Jefferds , Sales Manager Howie Holland and Sunday Night Hall of Fame host Mike Ivers are all featured in this breathless quarter-hour of classic PAMS jings.
It’s capped off with a Golden Hours montage, in tribute to the ancient SMC automation that played carts all night. A cost-cutting thing, remember those? Once again, Broadband Visitors (the People With Bandwidth) will note the exceptional fidelity of this exhibit!
It’s one generation off the master, and I personally made the dub with perfectly tweaked Scully 280 machines on cherry Scotch reel tape . . . 29 years ago.