Robb Edwards, WRIT Milwaukee WI 1972 (0:05:00)

… a case of Miller’s High Life Beer to Mrs. Thomas Moore of North 40th Street, whose husband goes to Thomas Moore High School …
Description by Uncle Ricky

This, I think, is fairly rare. It was on a cassette in a stash that John Rook contributed some years ago. Robb Edwards has built a great career in Milwaukee, Wisconsin. Google says he had successful quadruple bypass surgery in 2008. Most recently, he’s a superstar on WTMJ in Milwaukee. As we present this exhibit in May 2009, we are more interested in WRIT, an early Top 40 station on 1340 that showcased some exceptional talent.

This is a “skimmed” aircheck – made on a cassette machine that started the motor when the microphone went on, and stopped the motor, which resulted in an accelerated CLICK as the machine slowed down when the microphone went off. I dislike this sound and removed it from this aircheck. I dislike skimmed airchecks because they don’t include any of the spots, jingles, production, or any of the “staging” and other performers on the radio station. We have no idea what was BETWEEN the times the microphone was on. This is all about when Robb Edwards turned on the microphone. Such airchecks were all about getting a job, which is why it was in a giant stash of old cassettes sent to me by John Rook.

We leave it to our dedicated supporters for more information about WRIT, and our best wishes to Robb Edwards for continued success in the city where beer that made them famous.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project