Only a few months after beautiful music KFMB-FM became Top-40 B-100 under PD Bobby Rich and consultant John Long, here’s an hour of early evening screamer Jimi Fox (the Fox that Rox) with a nice, solid presentation. The music was right on target and heavily up-tempo. Fox was at the top of his game (even if he did talk too fast to be intelligible much of the time), and it’s easy to see how B-100 quickly made inroads against AM competitors KCBQ and KGB.
Rich, in one of of his online columns, wrote that the “B-100” imaging came about somewhat by accident, because the station owners refused to allow a call letter change from KFMB-FM to go along with the new format. Hence, the quasi-hidden legal ID of “KFM-BFM, San Diego” at the top of the hour. Fox left B-100 a little more than a year after this aircheck to program KTNQ “Ten-Q” in Los Angeles, but returned to San Diego in 1977 as PD of KCBQ.