Bob Sirott Discovers REELRADIO, WFLD-TV Chicago, April 10, 1997 (VIDEO) (06:06)

… Yeah, that’s fantastic! …

[Description by Uncle Ricky]

In observance of the 13th birthday of the REELRADIO Repository (February 12, 2009), it’s a treat to view this video of a Fox Thing In the Morning on Channel 32, WFLD-TV in Chicago. Recorded on April 10, 1997, the World Wide Web was a new phenomenon, and America Online was having trouble keeping up with the growing demand for Internet connections. Multi-media on the Web was also sensational and unusual, and at only 14 months old, The Reel Top 40 Radio Repository was a whole new adventure in cutting-edge nostalgia.

Ex-WLS Top 40 jock Bob Sirott and co-host Marianne Murciano are featured along with “Computer Expert” Mike Hurley, who mistakenly calls the RealAudio player a “plugin” and demonstrates two sites featuring audio on the Web. First is long-gone AudioNet, which inappropriately received the 1998 Webby Award that should have been given to REELRADIO. For us, the best part is when Mike visits REELRADIO.COM. He quips that a “DJ hound compiled a list of virtually every DJ I’ve ever heard of“. Woof. We’ve added a couple thousand exhibits since then.

Although Sirott is distracted by the “screensaver” sound effects that Hurley has installed on his bulky “portable” computer, it’s obvious that he’s truly delighted to hear a snippet of Dick Biondi on his third anniversary show at WLS. That moment of recognition — the instant that memories come alive when a long-lost sound is heard again — is what seduced tens of thousands of Web explorers to visit REELRADIO in the first years of our existence. We were NEWS back then, and this video is proof. And although we’ve received additional videos of TV news stories about the Repository, this is the earliest.

By the way, note that Hurley is using a NETSCAPE browser, as Microsoft had yet to conquer the Web. “Windows Media”, mp3 and YouTube simply did not exist. However, then as in 2009, Sirott is still on Chicago TV — he’s a news anchor for WMAQ-TV, Channel 5.

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Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project