B Mitchel Reed, Wolfman Jack, The Real Don Steele, Radio North America 1970 (0:21:25)

… Hey Listen, what comes on after the hillbilly? …
[PARENTAL ADVISORY: Profanity] On January 2nd, 1971, the FCC ban on commercial advertising for cigarette products on radio and television went into effect. The tobacco companies attributed much of their income from exposure on radio & TV. There was great concern that there would be a loss of sales due to the lack of such advertising. To address this opportunity, a radio programming format calling itself RADIO NORTH AMERICA was born. B. Mitchel Reed (at 0:00) Wolfman Jack (at 08:27) The Real Don Steele (at 16:33) RNA would consist of four radio superstars: Dick Biondi, Wolfman Jack, B. Mitchel Reed, and The Real Don Steele, doing their own shows via overnight radio, playing ‘top-40’ music — except for Reed, who would be playing ‘progressive rock’. All four jocks would originate their shows out of Los Angeles, but their radio signal would come from transmitters based in Mexico. The incentive was to use RNA to advertise cigarettes on the radio. Since the transmitters were licensed in Mexico, they would be out of the FCC’s power to ban such ads. Not only that, their superpower AM signals could reach a wide section of the country. To sell this idea to tobacco companies and advertising agencies, a multi-media presentation was produced by Cherrytree Productions (now defunct) of Los Angeles. Within this presentation, 16mm footage shot of the four DJ’s would be included. In reality, the four jocks were in a studio set of a radio station, and their patter was not actual broadcasts, just a mock show. RNA never came to be, and the project was abandoned. These “airchecks” are all from broadcasts that never were. All recordings came from the master Nagra 1/4″ reel-to-reel tapes used as the soundtrack to the film for the presentation reel.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum