Robert W. Morgan, KIQQ-FM (K-100) Los Angeles, January 1974 (scoped) (0:14:07)

Scoped
… the new station that won’t put you on, but will try to turn you on …
[Description by Uncle Ricky, contributed by Art Vuolo] As always, Robert W. Morgan is fantastic. Fidelity is exceptional. I suspect this was the first, or one of the first, Robert W. Morgans on KIQQ-FM (K-100). January 21, 1974 was a Monday, and what better time to introduce a new Morgan guy? Unfortunately, Boss Expert Woody Goulart has a super-secret email address now, so I can’t provide better background for this outstanding aircheck provided by Art Vuolo, nor do I expect to find better background than what will be offered via COMMENT (below). This Exhibit ‘SCOPED (14:06) If all you want is Robert W. Morgan and just a taste of the news and the spots, this version’s for you! Please remember that in addition to music licensing fees for the mostly UNSCOPED version, there are bandwidth and hardware costs for this ‘SCOPED version, and anything streamed from REELRADIO. We welcome your support. Hey, if you spend about 80 minutes with your radio each morning – try THESE 80 minutes – pure joy, though some of the music is way past burned-out for old Top 40 deejays. It’s almost everything broadcast on K-100 FM between 6 and 7:18 AM the morning of January 21, 1974, in mono. I don’t know why it’s monaural, but COMMENTS (below) confirm that K-100 was Stereo at this time. And RWM was offering Stereo Morganization. There is no audible phase error; this mono FM sounds very good. Morgan’s old bud B.R. Bradbury is featured with several newscasts, and the same social problems that existed in 1974 (gangs, violent crime) are as troubling 30+ years later. You’ll also hear a couple of recorded RWM promos for K-100 – they’re quick, listen closely, and remember that it’s the Dawn Of A New Radio Day. Interesting that Drake-Chenault didn’t feel they needed jingles to be successful on FM — they just needed Hit Music and Super Talent. And what happened? How bizarre that Drake’s trendsetting FM stations in both NY (WOR, years earlier) and LA (1974) didn’t have the huge success that seemed appropriate. Perhaps, in both cases, FM penetration (or the sampling methodology) simply wasn’t sufficient to tip the diary totals.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

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Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum