… the new station that won’t put you on, but will try to turn you on …
[Description by Uncle Ricky, contributed by Art Vuolo]
As always, Robert W. Morgan is fantastic. Fidelity is exceptional. I suspect this was the first, or one of the first, Robert W. Morgans on KIQQ-FM (K-100). January 21, 1974 was a Monday, and what better time to introduce a new Morgan guy?
Unfortunately, Boss Expert Woody Goulart has a super-secret email address now, so I can’t provide better background for this outstanding aircheck provided by Art Vuolo, nor do I expect to find better background than what will be offered via COMMENT (below).
This Exhibit ‘SCOPED (14:06)
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Hey, if you spend about 80 minutes with your radio each morning – try THESE 80 minutes – pure joy, though some of the music is way past burned-out for old Top 40 deejays. It’s almost everything broadcast on K-100 FM between 6 and 7:18 AM the morning of January 21, 1974, in mono. I don’t know why it’s monaural, but COMMENTS (below) confirm that K-100 was Stereo at this time. And RWM was offering Stereo Morganization. There is no audible phase error; this mono FM sounds very good.
Morgan’s old bud B.R. Bradbury is featured with several newscasts, and the same social problems that existed in 1974 (gangs, violent crime) are as troubling 30+ years later. You’ll also hear a couple of recorded RWM promos for K-100 – they’re quick, listen closely, and remember that it’s the Dawn Of A New Radio Day.
Interesting that Drake-Chenault didn’t feel they needed jingles to be successful on FM  they just needed Hit Music and Super Talent. And what happened? How bizarre that Drake’s trendsetting FM stations in both NY (WOR, years earlier) and LA (1974) didn’t have the huge success that seemed appropriate. Perhaps, in both cases, FM penetration (or the sampling methodology) simply wasn’t sufficient to tip the diary totals.