… this week, it’s number eight on the totem pole of popularity …
[Description by contributor Sam Hale]
I found a reel of tape that must have been throwaway quality even in 1959 but I was able to capture a few minutes of (almost) listenable audio. I tried to get as many jingle examples as I could but some were just impossible. Here’s what I did get:
A snippet from an Army Recruiting Station remote in Times Square
Snippets from my 9-11 and 1-3 show.
Quickline 60 – News Intro – and a few seconds of Jack Powers.
The Bartell family purchased WOV in New York and on November 1, 1959 signed on from the transmitter site in Secaucus, NJ as WADO. WOV had been block programmed from studios in Manhattan. It had featured a heavy Italian schedule with Gospel, Rhythm and Blues (Jocko Henderson & Jack Walker) and Jazz (Symphony Sid) through the night. Fred Robbins was perhaps the most famous air personality playing standard popular music in an afternoon show. Of course, Bartell wanted to introduce their Top 40 format and, I presume because of promises to the FCC to continue to satisfy the established public interests, the modern format only ran from early morning until 7:00 PM. Italian programming was then scheduled until 10; then, the rest of the previous lineup. Alan Fredericks did his “Night Train” show also, but I think they may have only been on the weekends.
My understanding was that a primary motivation in establishing the transmitter site studio in NJ was to allow the extremely talented Harry Martin (“Happy Hare”) to operate the turntables with his cut-ins. Harry had scored large ratings at KCBQ and National PD Al Heacock brought him along to NY. He also hired Mort Crowley and gave him the air name Johnny Holladay.
Apparently there was some sort of contract problem involving the third DJ hired and a frantic call went out for air checks from within the chain for a replacement. Al selected me and when I got off the plane he greeted me with a, “Hi Charlie”. As if the culture shock were not enough, I also had a new name  Charlie King  simply because he already had stagings for a Charlie. Whatever the problem with the other hire, it was resolved within a few weeks and I returned to WYDE. However, another problem developed and I was quickly summoned back to NY until they selected someone else. I later realized the importance of getting me back to WYDE was to get (keep) the ratings up; They were in negotiations to sell WYDE to Mr. & Mrs. Ira Herbert. That deal went through within a few months and I was soon off to do the morning show at WJJD for Dick Deason, who had been PD at WYDE when I joined them.
In spite of the talented Al Heacock, Harry Martin, Mort Crowley, Jack Powers news, and others, WADO was unable to gain a foothold. By 1963 the Bartells had shifted to Hispanic programming and later sold the station. My understanding is that WADO was the premier Hispanic station in NYC for several years.