[DESCRIPTION BY UNCLE RICKY, July 28 2002] I really wish that Tom McMurray had lived to write the description for this exhibit. It is a worthy example of a custom jingle package. In this case, a package created for one client, from scratch, involving dozens of musicians, plus singers, plus engineers, and hundreds of hours of work – all for one station. Very expensive, and all for WBT in 1971. This is a small, edited sample. I remember Tom telling me that players from the Dallas Symphony were brought into the PAMS studios. The signature itself was claimed as original and dubbed “Logo One”. Throughout this exhibit, you’ll hear the repetition of that five note signature, “Dubba Yoo Bee Tee”. After a while, the notes by themselves sing the call letters in your head. Here’s what you’ll hear in the order it happens: Acapellas: For the first few months of the new format, all of the jingles on WBT were this very unusual vocal blend. It grew on me quickly. Here are some of the deejay jings and something for Jefferson-Pilot’s WBT/WBTV production company Jeffersonics, and Charlotte, North Carolina. Stagers: Tons of signatured quickies. The first more aggressive news open was never used; the second more placid open was. Lots of different instruments, beds for promos, tags and formatic elements. Logo One Version Two: Beginning at 3:39, you’ll hear the upgraded set of basic logo jingles with instrumentation. These were rolled out several months after the acapellas. And at 4:34, the uplifting show closer which always included a Johnny Olson voiceover. Ladies and Gentlemen, you’ve been listening to the Tom McMurray Show, Produced Exclusively for W B T, Charlotte!