1981 History of Rock and Roll Time Sweep (0:44:45)

… At the dawning of the Rock era, there was still considerable carryover on the Pop charts, with many non-rock artists … continuing to do well. …

At the beginning of this last-known version of the syndicated “History of Rock and Roll Time Sweep”, you’ll hear narrator Bill Drake offer the above comment concerning “considerable carryover”, just before the “magic, music and memories” begin. If not offered as an apology for presenting Top 40 Radio as “Rock & Roll”, it’s certainly a partial explanation of a musical montage that was never exclusively “Rock & Roll”.

Mr. Drake offers no such explanation for the 1960’s, when that pesky “pop carryover” Frank Sinatra had a number one hit while British groups dominated rock music, or the 1970’s, when Barry Manilow and John Denver are categorized not as “pop carryover”, but “mellow rock” artists. Even the final segment of this Time Sweep (from 1981) includes “many non-rock artists continuing to do well” (like Eddie Rabbit, Kenny Rogers and Barbra Streisand). Were these also “carryovers?”

Top 40 radio was NOT “Rock & Roll” radio. Some rock music was presented in a “variety” format known as Top 40 — and that may have helped it become the dominant form of American popular music. This Time Sweep should really be titled “The History of Number One Records on Top 40 Radio” from 1956 – 1981.

Since then, diversification of formats, new and specialized outlets for recorded music, and the mass-marketing of highly-polarized musical forms (ie: suburbanites identifying with urban cowboys and inner-city hoodlums) has all but eliminated what was once the most loved and popular musical format on the radio. Top 40 was special because it was NOT just Rock ‘n’ Roll. It was NEVER just one type of popular contemporary music.

While the final “History of Rock & Roll” may never be written, the History of Top 40 Radio is “in the books.” It’s all done, if not forgotten.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project