The Bellboy Dave Shafer, WJBK Detroit, 1962 (0:17:42)

… where we start ’em and chart ’em …
The stations that played Top 40 in Detroit in the late 50’s and early 60’s were
“low power” stations, so most of the country missed the experience of these smaller stations.But Detroit was right there at the beginning, and my first recollection of a Top 40 station in Detroit was WJBK, owned by Storer. It was one of the great Top 40 stations, home of the legendary Tom Clay who did nights as Jack The Bellboy.

Dave Shafer, courtesy The Detroit News.

Storer owned the rights to the “Bellboy” name, and over the history of WJBK as Top 40,
a number of different jocks appeared as “Jack the Bellboy”. This aircheck, from April 25, 1962, features Dave Shafer in the Bellboy role. Shafer passed away May 7th, 2006 from complications following sinus surgery.

Considering the age of this aircheck, the technical quality is outstanding, and you will hear lots of early PAMS jingles; “A WJBK News Flashback”, with the headlines from April 25, 1945; a promo for the NAB and “sister station” promos for WHN in New York and WJW in Cleveland – also Storer stations at the time.

Dave Shafer, Jack the Bellboy

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project