… Keep on Xin’ …
Steve Rivers has had a long and successful career, as
a jock at KCBQ in San Diego, and later as Program Director at KMEL in San Francisco and KIIS in Los Angeles.
Over the years, Steve made stops at WZGC Atlanta (1974), and WAPE Jacksonville. Here, he is heard as “Dirty Steven” on WMJX (96X), Miami, where he first met consultant Jerry Clifton in 1976.
Before joining Pyramid Communications as Chief Programming Officer in 1994, Steve programmed WZOU and WXKS in Boston. He walked away from the top programmer’s position at AM/FM on January 31, 2000, but went on to work for Infinity as President of Programming. As of September, 2005, he’s back in L.A. as “V.P. Of Sound” for the new “in-store” radio service from Pyramid Radio, headed by Rich Balsbaugh.